In winter term 2025/26, guest speakers will provide insights into exciting marketing topics and industries, thus complementing and deepening the content delivered in our modules.

We are delighted to welcome Dr. Manuel Heerde (FRONERI Schöller GmbH) to our chair. In his presentation on "Brand and Communication Management", he will share his insights on building and establishing strong brands in the food industry. The guest lecture forms part of the Grundlagen des Marketings module and will take place on Monday, 24 November 2025 at 11.30 am in room SPQ-1301. Another presentation on "Category Management in the Ice Cream Industry" that will take place on the same day at 14.30 pm as part of the Sales Management module will provide detailed insight on the distribution of frozen food products.

We are also very much looking forward to welcoming Mr. Marco Pellizzaro (SIA Partners) to our chair. Mr. Pellizzaro is a subject matter expert and the Italian coordinator for Christian Dior Global SAP Convergence, and will talk about "Generative AI and the Future of Digital Transformation", sharing his experience on how businesses can benefit from artificial intelligence. The presentation forms part of the Marketing Management module and will take place on Friday, 5 December 2025 at 11.30 am in Room SPQ-0302.

Finally, we are delighted to welcome Prof. Stephan Henneberg (Queen Mary University of London) and Dr. Ghasem Zaefarian (University of Leeds) to our department. They will be giving a presentation entitled "Managing the Next Generation of Services: Business Model Transformation through Servitisation, Service Design and AI", explaining how services can enhance business performance. The presentation forms part of the Grundlagen des Marketings module and will take place on Tuesday, 9 December 2025 at 11.30 am in room SPQ-1301.

Interested students are welcome to attend. If you have any questions, please contact us by phone (+49 3731 39-2004) or by btb-marketing [at] bwl [dot] tu-freiberg [dot] de (email).