Network, collaboration & projects
Our Chair collaborates with various partners from academia and industry. Our academic network is based on relationships with many different research partners at universities in Germany and abroad (e.g., Copenhagen Business School, University of Cambridge, Università della Svizzera italiana (USI) Lugano and the University of Sheffield).
Working with industry partners allows us to gain in-depth insight into research needs on the one hand while sharing the latest research findings on the other hand. Collaboration with industry partners can take a variety of forms, ranging from informal discussions on a specific topic to multi-year projects. We work with partners from a variety of industries. If you are interested in working with us, please do not hesitate to contact us. You can reach us by phone or btb-marketing [at] bwl [dot] tu-freiberg [dot] de (email).
Selected whitepapers
Henneberg, S., Zaki, M., Ismail, M., Misus, G., Leischnig, A., & Heirati, N. (2020). Driving business model innovation: How ready is your digital thread? Cambridge Service Alliance, University of Cambridge, UK.
Zaki, M., McLeay, F., Henneberg, S., Heirati, N., & Leischnig, A. (2021). How to create a digitalisation strategy that works. Cambridge Service Alliance, University of Cambridge, UK.