Our teaching portfolio
Our teaching portfolio aims to impart basic knowledge in marketing and marketing management, as well as advanced knowledge in different fields of business-to-business marketing. As a result, students should be able to approach and solve marketing problems in a goal-oriented and systematic way in order to contribute to market-oriented management in organizations.
Our teaching portfolio includes courses at the undergraduate and the postgraduate levels in German and in English language. We focus on both substantive and method issues in our courses. A unique opportunity for students to enhance their employability is the Bachelor's or Master's thesis. Students are invited to define and address a specific marketing problem, which provides an opportunity to give their job market profile a unique edge. For more information about our courses, please consult OPAL. Please do not hesitate to btb-marketing [at] bwl [dot] tu-freiberg [dot] de (contact us) if you have any questions.
Principles of Marketing
After an introduction into marketing, the module approaches the subject from different perspectives and discusses relevant concepts and frameworks. The module also looks at marketing in specific contexts. The module is offered in the winter term and is delivered in a lecture-exercise format. The module is taught in German language. For more information, see our OPAL course.
Marketing Management
The module discusses the marketing management process and examines the development and implementation of marketing strategies. Special emphasis will be placed on marketing decision areas and the opportunities of deriving an integrated marketing approach. In addition, the module looks at relationship management. The module is offered in the winter term and is delivered in a lecture-exercise format. For more information, see our OPAL course.
Proseminar Marketing
The module discusses guidelines for academic work and writing. It provides an overview of methods to review, analyze and systemize literature. In addition, formal requirements of academic papers and ways to communicate insights effectively are discussed. The module is offered both in the summer and winter term. It has a seminar format and is taught in German language. For more information, see our OPAL course.
Marketing Intelligence
The module discusses the fundamentals of market research and approaches to obtaining marketing information. It outlines the steps in the market research process, focusing on defining the research problem, selecting the research design, executing the research design, preparing and analyzing data, and reporting findings. In addition, the module explores international marketing research. The module is offered in the winter term and has a lecture-exercise format. For more information, see our OPAL course.
Product and Service Management
This module discusses strategies, frameworks, and approaches of product and services management. It covers areas such as new product development, product portfolio management, product bundling and product elimination. In addition, the module looks at services management and strategies to position offerings. The module is offered in the summer term and has a lecture-exercise format. The module is taught in German language. For more information, see our OPAL course.
Sales Management
In this module, the objectives, roles, and functions of sales management are discussed. In addition, the module looks at frameworks to analyze sales systems and develop sales strategies. It also illuminates traditional and new forms of sales and the management of sales systems. The module is offered in the winter term and has a lecture-exercise format. The module is taught in German language. For more information, see our OPAL course.
Commodity Marketing
The module discusses the basics of commodities and commodity marketing and outlines different concepts, frameworks and approaches related to the processes of commoditization and de-commoditization. It approaches the topic from different perspectives and integrates them to develop a comprehensive understanding of commodity marketing. The module is offered in the summer semester and has a lecture-exercise format. For more information, see our OPAL course.
Seminar Marketing
This module provides advanced knowledge on academic work and writing. It illuminates approaches to review literature, develop an argument, and communicate contributions. The module also outlines formal requirements for academic student work and opportunities to communicate effectively. The module is offered in both the summer and winter term. It has a seminar format and is taught in German language. For more information, see our OPAL course.
Besides courses on various marketing topics, our team also supervises Bachelor, Master, and Diploma theses. If you would like to write your thesis with us, please see the information provided on our OPAL course webpage. There you will find information on how to apply and an outline of the supervision process. Applications for the summer term should be submitted by March 31 and applications for the winter term should be submitted by September 30. In case of questions, please do not hesitate to btb-marketing [at] bwl [dot] tu-freiberg [dot] de (contact us).