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The team at the Chair of Business-to-Business Marketing focuses on various marketing topics with an emphasis on the business-to-business context. This includes areas such as customer management, sales management, alliance management and business digitization. On our website you will find information about our team as well as the areas of teaching, research and transfer. Thank you for your interest.
Kati Pöge, Office Management
Schlossplatz 1, Room 1.104
+49 3731 39-2004
btb-marketing [at] bwl [dot] tu-freiberg [dot] de (btb-marketing[at]bwl[dot]tu-freiberg[dot]de)
Postal Address
TU Bergakademie Freiberg
Faculty of Business Administration
Chair of Business-to-Business Marketing
Schlossplatz 1, 09599 Freiberg, Germany
Kati Pöge, Office Management
Schlossplatz 1, Room 1.104
+49 3731 39-2004
research-lab [at] bwl [dot] tu-freiberg [dot] de (research-lab[at]bwl[dot]tu-freiberg[dot]de)
Postal Address
TU Bergakademie Freiberg
Faculty of Business Administration
Behavioral Research Lab
Schlossplatz 1, 09599 Freiberg, Germany
Visitor Address
TU Bergakademie Freiberg
University Library / Lecture Theatre Centre
Behavioral Research Lab - Room 3.102
Winklerstraße 3, 09599 Freiberg, Germany
Behavioral Research Lab
Faculty of Business Administration
+49 3731 39-2004
btb-marketing [at] bwl [dot] tu-freiberg [dot] de (research-lab[at]bwl[dot]tu-freiberg[dot]de)
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