Two research papers have been accepted for presentation at an international conferences. The paper "How and When Does Going Beyond Direct Customers Facilitate Innovation Success", which was written in collaboration with Dr Sabrina Thornton (University of Sheffield), has been accepted for the 2026 Innovation and Product Development Management Conference (IPDMC). The conference will take place from 10 to 12 June 2026 in Stockholm/Sweden and is a leading conference in the field of innovation management.

In addition, the paper "Enacting Digital Servitization: How the Interplay between Strategy and Strategizing Drives Firm Performance", co-authored with Nima Heirati (University of Reading), Stephan Henneberg (Queen Mary University of London); Mohamed Zaki (University of Cambridge) and Fraser McLeay (University of Sheffield), has been accepted for presentation at the 2026 SERVSIG Conference. The conference will take place from 10 to 12 June 2026 in Braga/Portugal and focuses on service research.