One of our team's research papers has been accepted for presentation at an international conference. The paper "How and When Does Going Beyond Direct Customers Facilitate Innovation Success", which was written in collaboration with Dr Sabrina Thornton (University of Sheffield), has been accepted for the 2026 Innovation and Product Development Management Conference (IPDMC). The conference will take place from 10 to 12 June 2026 in Stockholm/Sweden and is a leading conference in the field of innovation management.