We present our research
A research paper has been accepted for presentation at the 2024 Annual Conference of the Academy of Marketing Science (AMS).
The paper "When Dark-Side Effects Spread", written by Yumeng Zhang (University of Liverpool), Nima Heirati (University of Surrey), Stephan Henneberg (Queen Mary University of London) and Alexander Leischnig, has been accepted for the 2024 AMS Annual Conference. The conference will take place from 22 to 24 May 2024 in Coral Gables/Florida and is one of the world's most prestigious conferences in the field of marketing.