Unmistakable design

The corporate design of TU Bergakademie Freiberg emphasises the unique character of our university. The design guidelines express the unmistakable research and study profile and the distinctive recognition value of the university as a brand. Using these tools means actively participating in the design of its public image.

In addition to the university logo and typography, a wide range of colours and numerous design elements are available for use on the web and in print. They ensure a consistent appearance in all areas of application and set standards for barrier-free and cross-media communication. With the constantly expanding scope for design, the multifaceted nature of university life and work in Freiberg will be reflected more creatively and visually appealingly in all our communication formats in the future.

The CD is dynamic

To ensure that our design remains just as dynamic as our research, the design guidelines are not designed as a closed set of rules. They remain consistent in their basic orientation, but are tested in practice and continue to develop strategically in response to new challenges and opportunities. In this way, we will continue to attract attention to developments at our university in the future and leave a lasting impression in everything we do.