In winter term 2025/26, guest speakers will provide insights into exciting marketing topics and industries, thus complementing and deepening the content delivered in our modules.

We are looking forward to welcoming Dr Indra Frey (press spokesperson and head of corporate communications at Sparkasse Mittelsachsen). In her talk on the topic ‘Because it’s about more than just money. Brand management at Germany’s number one financial services brand”, she will provide insights into the specifics of brand management at Sparkasse Mittelsachsen. The lecture is part of the ‘Fundamentals of Marketing’ module and will take place on Tuesday, 24 November 2026, at 11.30 am in room SPQ-1301. 

We are also delighted to welcome Dr Sabrina Thornton (Sheffield University Management School). Dr Thornton will give a guest lecture as part of the ‘Marketing Intelligence’ module on Tuesday, 1 December 2026, at 4.15 pm in room PRÜ-1104 on the topic ‘Simulating teamwork: how AI teammates shape group creativity and decisions’. In addition, she will give a guest lecture as part of the Marketing Management module on Wednesday, 2 December 2026, at 8.00 am in room SPQ-0302 on the topic “Human-AI co-creation and circular business model innovation”.

Finally, we extend a very warm welcome to Dr Manuel Heerde (FRONERI Schöller GmbH). In his lecture on “Category management using ice cream as an example”, he will provide insights into the sales management in the food industry. The guest lecture is part of the Sales Management module and will take place on Thursday, 3 December 2026, at 8.00 am in room SPQ-0302. 

All interested students are warmly invited to attend the presentations. If you have any enquiries, please contact us by telephone (+49 3731 39-2004) or by btb-marketing [at] bwl [dot] tu-freiberg [dot] de (email).