In winter term 2024/25, guest speakers will provide insights into exciting topics and industries, thus complementing and deepening the content delivered in our modules.

We are delighted to welcome Dr. Manuel Heerde (FRONERI Schöller GmbH) to our chair. His presentation "Category Management in the Ice Cream Industry" will give an insight into the specifics of distribution in the food industry. The presentation is offered as part of the Sales Management module and will take place on Tuesday, 26 November 2024 at 9.45 am in room SPQ-1302.

We are also very much looking forward to welcome Dr. Indra Frey (Sparkasse Mittelsachsen) to our chair. Dr. Frey will talk about "Because it's about More than Money. Brand Management at the Number 1 German Financial Services Brand". The presentation will shed light on the topic of branding and provide insights into the brand management of the Sparkasse Mittelsachsen. The presentation is part of the Grundlagen des Marketings module and will take place on Wednesday, 27 November 2024 at 11.30 am in room AUD-1001.

Finally, we cordially welcome Prof. Stephan Henneberg (Queen Mary University of London) to our chair. Prof. Henneberg will give a presentation on "Managing Successful Servitisation" and show how manufacturers can successfully differentiate themselves through services. The presentation is offered as part of the Marketing Management module and will take place on Friday, 29 November 2024 at 9.45 am in room SPQ-1302.

Interested students are welcome to attend. If you have any questions, please contact us by phone (+49 3731 39-2004) or by btb-marketing [at] bwl [dot] tu-freiberg [dot] de (email).