Lecture: Self-marketing and social media

You don't get professional success for free. But why do some people make a career and others don't? What tools are there to help you reach your goal faster? How can you skilfully promote yourself and your skills and how can you use social media to do this? Only those who know how to authentically present their skills in the right light will gain a decisive advantage. In this training course, you will learn the tools you need to skilfully profile yourself and give your career a boost.

Contents:

• What does self-marketing mean in the application process?
• What are my strengths and talents? And what sets me apart from others?
• Phrase them briefly and concisely: What are my goals? What is my mission?
• Develop your own profile and create a specific image
• Appear authentic and confident and radiate trust
• The ABCs of body language in personal contact
• Use XING, LinkedIn, Facebook and co. for self-marketing
• Pay attention to your own "web reputation" and "netiquette"

This seminar is organised in cooperation with our health partner, Techniker Krankenkasse.

Registration is required at:

https://blogs.hrz.tu-freiberg.de/careercenterclub/de/semesterprogramm/

The number of participants is limited. There is no protection and expense fee for the seminar.