How the EU Regulates Retail Marketing Practices to Promote Sustainable Consumption – Self-paced online lecture
A practical look at the fight against greenwashing and unfair marketing practices
How does EU consumer law regulate sustainability claims? What happens when companies make misleading environmental claims or design products in ways that encourage premature replacement?
With the EU Green Deal reshaping how products and services are marketed, understanding the legal framework behind sustainable consumption has become increasingly important.
This recorded online lecture by Marie-Paule Benassi, former Head of Unit at the European Commission responsible for implementing EU consumer law, provides a clear and practice-oriented introduction to how EU legislation addresses misleading marketing practices — from greenwashing to premature obsolescence — and how national authorities cooperate to enforce these rules across Member States.
Learn at your own pace – anytime, anywhere
The lecture is fully asynchronous. There is no fixed date or live session to attend: simply register, access the recording online and follow the lecture whenever it suits you and at your own pace.
Learning outcomes
By the end of the lecture, participants will be able to:
- understand how EU and national laws can influence consumer decisions towards more sustainable products;
- reflect on the relationship between consumer law, sustainability and product standards;
- understand the role of consumer authorities and their cooperation in cross-border enforcement; and
- apply the concepts discussed to real-life cases involving misleading sustainability claims and product design practices.
Key information
Trainer: Marie-Paule Benassi, former Head of Unit, European Commission
Format: Recorded online lecture – fully asynchronous
Access: Watch the lecture any time, at your own pace
Language: English
Assessment: Online quiz following the lecture
Certificate: Certificate of completion available after successful completion of the lecture and quiz
Whether you are interested in EU policy, consumer law, sustainability, marketing or responsible business practices, this lecture offers practical insights into how European legislation is shaping the transition towards more sustainable consumption.
