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Ausgewählte Whitepapers

Henneberg, S., Zaki, M., Ismail, M., Misus, G., Leischnig, A., & Heirati, N. (2020). Driving business model innovation: How ready is your digital thread? Cambridge Service Alliance, University of Cambridge, UK. 

Zaki, M., McLeay, F., Henneberg, S., Heirati, N., & Leischnig, A. (2021). How to create a digitalisation strategy that works. Cambridge Service Alliance, University of Cambridge, UK.