Recent Theses

Below please find a selection of some recent theses which students wrote under our supervision:

Intercultural Management:

  • Cultural influences on leadership styles in German and U.S. companies
  • Doing business with Sweden: Economic, cultural and communicational aspects
  • Executive Compensation in Germany and the US and the Treatment of Differences in a Global Economy
  • After 40 years of German Division: Managing Cultural Differences at the Workplace
  • A Comparison of HRM Models in China and Germany Focusing on Intercultural Problems

Intercultural Marketing:

  • Advertising in Germany and Saudi Arabia - a comparison of cultural influences on the advertising
  • The influence of cultural diversity and stereotypes on advertising of automobiles: A comparison of France and Germany
  • The relevance of consistent communication as exemplified by corporate branding
  • Emotional Advertising – A Challenge for Intercultural Marketing

Various Other Intercultural Communication Topics:

  • Facework competence in German - Japanese negotiation: Vital or dispensable skill in intercultural business communication 
  • Germany and Mexico: Business Opportunities and Intercultural Management Aspects
  • The German Academy for Management and Service in Afghanistan: Business and Intercultural Aspects
  • Success Factors of Internationalization Strategies and Realization Risks in Terms of Cultural Differences
  • Staff Magazines as an Internal Communication Instrument:  An Intercultural Comparison

Knowledge Management:

  • Decision Making in German and US Corporate Cultures
  • Wissensmanagement in Nonprofit-Organisationen – am Beispiel des Forum Tiberius
  • Wissensmanagement im öffentlichen Dienst

New Media and Communication:

  • Crisis communication and social media: An analysis of success factors and challenges
  • The need for new communication tools when recruiting generation Y
  • The Influence of the New Media on the Role of Today’s Museums
  • Webbasierte Kommunikationskanäle für Musik
  • Analyse der Nutzung von Kommunikationsmitteln im Intranet als Voraussetzung für die Erstellung eines betrieblichen Rahmenkonzeptes

Intercultural Training and Relocation of Staff Abroad:

  • Culture shock in intercultural collaboration: support and coping strategies for German expatriates in India
  • Prerequisites for International Assignments of German Employees Working in China
  • Intercultural Training in a Business Context
  • Intercultural Competence and Expatriate Management
  • The Premature Return of Expatriates and the Repatriation Process

Various Other Business Communication Topics:

  • Managing Diversity as solution for the skilled worker shortage in Germany
  • Chances and risks of lying and deception in job interviews
  • Wirtschaftliche und soziale Aspekte der Zusammenarbeit von Unternehmen mit Werkstätten für behinderte Menschen
  • Social Capital:  How Social Capital Improves Organizational Success
  • Value-Added Communication and Contracting Aspects in the Relationships between Venture Capital Firms and Their Portfolio Companies 

The following diploma theses were written on behalf of commercial enterprises:

  • New Communication Strategies for Customer Acquisition (Otto-Versand)
  • Kommunikation im strategischen Wandel am Beispiel der Kernkompetenzausrichtung der BMW Bank GmbH
  • Kulturelle Einflüsse auf das Marketing einer internationalen Automobilmarke (BMW)

In addition, the following thesis was written on behalf of the Landratsamtes Freiberg and in cooperation with the Consulate General of the United States of America in Leipzig:

  • Wissenschaftliche Untersuchung deutsch-amerikanischer Kommunalpartnerschaften und Auffindung eines Partnerkreises für den Landkreis Freiberg