The Chair of Business-to-Business Marketing focuses on a variety of marketing issues, with an emphasis on (inter-)organizational topics. This includes areas such as sales management, customer management and business digitalization. On our website, you will find information on our teaching and research portfolios, as well as opportunities to collaborate with us. Thank you for your interest.


Please pay attention to the information on exams. … weiterlesen

Teaching starts on 19 October 2020. … weiterlesen

We are delighted to give you feedback on your exam. … weiterlesen

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